Smart events don’t need to plug into everything

In a world where energy bills are only heading north and public institutions face mounting pressure to justify every euro and brings their carbon footprints as close as possible to zero, doing more with less isn’t just a nice to have anymore: it's necessary and actually saves you money. But there’s a world of difference between looking cost-conscious and being cleverly efficient.

At its core, low-energy production is about conscious design. It means knowing when to go big and when it’s smarter not to. Swapping in natural light, rethinking timing, and choosing formats that don’t require a full AV team. Choosing one striking screen moment instead of a one-hour loop. Selecting a venue that feels alive without needing artificial light all day. It’s about giving every element a reason to exist. Not just because it’s in the brief, but because it adds value to the moment.

The magic is that participants don’t miss what’s not there. They remember the clarity of the message, the surprise of the format and the thoughtfulness behind the choices.

So yes, let’s talk about impact, but let's start by not making it. The one that comes from doing things a little differently, a little more wisely, and a lot more beautifully.