Not everything deserves a 12-slide carousel

Summer changes how people pay attention. Schedules loosen, inboxes pile up, and long-form content often gets skipped. This shift isn’t just seasonal, it’s a cue to communicate with more intention and less clutter. At this time of year, clarity isn’t just helpful, it’s essential.

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In summer, people read differently. They move through content quickly and skip what feels heavy. That shift should shape how we write and design during the holiday period. It's a time to simplify rather than add more noise to the mix.

Focus on formats that make the message easy to absorb. Short updates. Visual cues. Language that sounds natural. These choices reduce friction and show care for the person on the other side of the screen.

When communication respects time and attention, it works better. It doesn’t need to be long to be thoughtful. It needs to be clear, timely, and easy to act on.

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