How we work with influencers on institutional and public-interest events

At haca.studio, we see influencers as more than just amplifiers. They are potential partners in shaping meaningful dialogue. While we haven’t yet launched a full influencer campaign, we’re actively preparing for when the right opportunity comes along. Our approach is designed to serve institutional and public interest contexts with credibility, relevance, and care.

Just like every element of our events—from scenography to facilitation—we treat influencer strategy as part of the design. Here’s how we plan to do it.

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Finding the Right Profiles

The starting point is not follower count. It is context.

We begin with a clear understanding of the audience, the goals of the event, and the tone we’re aiming for. From there, we identify voices who can genuinely connect. Whether it is a journalist with a growing presence, an academic breaking things down for a broader public, or a creator with a niche but engaged community.

The key is fit, not flash.

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Onboarding Thoughtfully

When it comes to collaboration, we believe in partnership, not promotion.

That means giving creators a clear brief while leaving room for their own perspective. We want them to understand the purpose of the event, the sensitivities involved, and what kind of impact we are aiming for. Depending on the project, this might include pre-event walkthroughs, one-on-one calls, or preview materials to help them feel grounded and aligned.

Creating Space for Honest Storytelling

We do not just send out a press kit and hope for the best.

We work with creators to shape content that feels real, while still meeting the needs of the event. That means collaborating on tone, reviewing drafts together (without heavy-handed edits), and being upfront about what is flexible and what is not. The result is content that is authentic, engaging, and context-aware.

Extending the Event’s Impact

Done right, influencer collaborations are not a side campaign. They are part of the event itself.

They help bridge the gap between institutions and the public, translating complex themes into human stories. They can extend the event’s energy beyond the room and into relevant online spaces. And most importantly, they build connection and trust in spaces that matter.

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We are ready for the moment when influencer collaboration meets public interest purpose. And when it does, we will do what we always do: approach it with clarity, care, and strategy.

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Conclusion

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